Reputation Management Agency - For your good reputation!

Social media is the stage of the people. On Twitter, Facebook, Instagram, TikTok, Tumblr and Co. every single user is given a voice. After all, the platforms' business principle is based on the free expression of opinion and the dissemination of creative, informative and critical thought.

While users on Instagram and Facebook need a certain number of followers to spread their message, the algorithm of TikTok is subject to other laws. In no time at all, a video can go viral and make an unknown user a star overnight. 

Name recognition no longer plays a role in making oneself heard on the net. For companies, this holds great opportunities, but also incredible dangers, because a video can quickly turn into a smear campaign against your brand.

It is true that forums have increasingly taken a back seat since the arrival of social media. Nevertheless, they should not be underestimated in the course of online reputation management. The members of forums are usually characterised by similar areas of interest. 

Peers are experts and enthusiasts in a particular topic and share insider information and news. The results of the communication can be tracked with the help of search engines and can strongly shape the image of a company.

Reddit is a special form of forum. The website is a combination of forum and social media. Fans and specialists are brought together here and can contribute to the general formation of opinion.

The most prominent rating portals include Yelp, TripAdvisor and Trustpilot. They serve to rate companies and their offers. By means of comments and rating systems, a ranking of the companies is created. 

For consumers, this is a great way to find out about the services and reliability of a service provider before buying. Fraudsters have already been put out of business a time or two with the rating portals. 

The problem, however, is that users no longer have to search specifically for these websites, but that the search engines automatically include individual ratings and comments in the search results.

Google My Business is a great offer from the famous search engine. With the help of the tool, local businesses have the opportunity to increase their attractiveness and visibility on the web.

By creating and completing the GMB profile, information about the company can be provided, which will be listed prominently in Google's SERPs. 

Contact information, the location, opening hours, pictures and much more are shared with the users. In addition, it is also possible for users to leave experiences and reviews under the GMB entry and even accompany them with picture and video material.

Suppliers who rely on e-commerce should keep an eye on wholesalers like Amazon. The major corporation offers users an incredibly wide range of products from different brands. Showcasing parts of your range on Amazon will increase your brand's visibility and help you generate more sales. 

Since the mail order company is interested in a positive user experience, rankings can be given on the product pages and specific questions can be asked and answered. The products can be rated in the subsequent comment function. 

If reviews are not very favourable and, in the worst case, are enriched with pictures and videos, this deters potential customers.

YouTube, Vimeo, Dailymotion and other video portals have experienced a real hype in recent years. More and more people feel called to be product testers and critics and publish videos with so-called "hauls". Hauls. The goods are put through their paces in front of the camera and graded according to various quality standards. If the reviewer is a prominent person, the opinion weighs heavily. In addition, the evaluation in the videos is easy to follow and is clarified by deep impressions.

A blog is similar to a diary that can be viewed publicly. Posts on various topics are published on the website and reviews of products, services and brands are also a popular topic for bloggers. The influence of this type of home page is often underestimated. In fact, the bloggers' dissatisfaction can make big waves and have an impact on consumers' buying behaviour.

If you don't want to get lost in the mass of companies, you have to publish content on a regular basis. After all, enriching the website with content can influence the position in Google, which results in higher leads. The best way to provide content is to maintain a company blog. The articles provide visitors with further information and deliver real added value by addressing interesting issues and entertaining topics. 

However, if the texts, services or products do not meet consumers' expectations, the company blog offers users a place where they can actively express criticism. Negative comments should be avoided, especially on the company's own homepage, as it is the digital shop window of the company's own product range. Professional reputation management puts an end to this kind of publicity.