Reputation Management Agency - For your good reputation!
Digitalisation has incredible advantages, but the World Wide Web can also become a pitfall for companies. For example, rating portals, social media, blogs and forums are often used to promote one's own opinion. Bad criticism often spreads like wildfire and is difficult to control without professional help.
It is often said that "bad publicity is better than no publicity", but this is not entirely true. After all, a shitstorm can have a lasting impact on your image and ultimately cost you your head!
But salvation is in sight: a good online reputation management strategy monitors the internet for reputation-damaging information about your company and steps in when help is needed. Our team at SEOfolgreich declares war on your haters and works with proven methods to improve your reputation.
It's about your image - that's why reputation management is so important
Private individuals strive for harmony. Disputes, arguments and bad moods often affect the psyche and can upset the inner balance tremendously. Hate speech and negative comments also hit companies in the stomach. After all, a lot of work has gone into the production and marketing of products and services. In addition to the emotional aspect, which speaks for the implementation of reputation management, financial and economic arguments also play a role:
Building more reach
Customer satisfaction is a crucial factor that affects your online reputation. If customers can report positive experiences with your company, this has a strong impact on your image development. So you can use the power of word of mouth and the internet to expand your reach.
Increase in turnover
It's all well and good to reach a large number of customers. However, the reach is only useful if it leads to leads and sales. Your good reputation on the web can now ensure that your conversion rate skyrockets and your sales set new records. Finally, affirmations and affirming comments help new customers to trust your business. The likelihood of a sale increases.
Germany is characterised by a shortage of skilled workers. The war on talents has been present in Germany for many years and does not seem to be getting any better in the near future. Online reputation management can make job seekers aware of your company and make your job advertisement more attractive.
Over 1000+ customers trust SEOfolgreich
How does the reputation on the internet?
While people act rather cautiously in real life, there is no restraint whatsoever on the internet. Behind the anonymous profiles, users feel safe and have no shame in making derogatory comments about God and the world. Every Internet user arrogates himself to the position of judge and passes judgement without precise knowledge and his own experience. While the damage to reputation is associated with a strong psychological burden for private persons, companies must additionally reckon with strong financial consequences. Since the Internet provides numerous opportunities to express oneself, the probability is very high that your company will one day be affected by bad publicity:
The voices of our customers speak for us
"Thanks to seofolgreich, I have made it into the top 3 on Google with my website, both in normal search and on Maps (I'm at one there 🙂 ) a local seo investment that pays off. I get enquiries about it every week."
About SEOfolgreich - Your sparring partner for Local SEO
Telephone directories are dying out - and conversely, the majority of local service providers act stepmotherly when it comes to their local online visibility. That's exactly what we're changing for you.
Founder & SEO Expert
Founder & SEO Expert
Founder & SEO Expert
SEOfolgreich is the result of 10 years of SEO experience combined in our very successful team of experts.
While search engine optimisation is labelled as seemingly the most unspectacular, long-winded and underestimated online marketing discipline, we have purposefully optimised more than 1000 websites in the last 10 years, both our own and those of our clients, and built several companies to 100% via organic visibility on Google.
What we enjoy is the process of "turning the tables" - slowly but surely drawing attention to ourselves with confident, realistic understatement. That - SEO - is our nature.
We are talking about the moment when sober SEO turns into an enquiry, turnover and success guarantor.
The moment when you, as an apparent underdog, rise to become an opinion leader and...
This is how a cooperation with us works
You want more local visibility for more customer enquiries? Then we can help you! Fill out the contact form and request a no-obligation consultation.
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Ongoing Strategy Implementation
Frequently Asked Questions about our Reputation Management
Reputation management can be subordinated to public relations, but due to its enormous relevance it has developed into an independent discipline in recent years. In general, it is about regularly feeding the media with content to put your company in a positive light. With social media, the field of reputation management has expanded once again.
One's own views and experiences can be put online and published with just a few clicks. Once the message is out there and resonates, the comments will spread faster than your PR department can do damage control. While it is true that individual negative ratings and reviews cannot drag down the overall reputation of a company, your image will suffer some fractures that will only get bigger without a proper online reputation management strategy.
Online reputation management - ORM for short - takes all measures to protect the positive reputation of your products, services and brand. It takes care of the planning and implementation of suitable procedures to polish up your image. In addition, it ensures that the voices about your company remain positive in the long term by maintaining, controlling and managing general opinion. This is also referred to as image communication or image control.
Words have great power - this has been proven many times over the years. In books and films, words are used to create new worlds and language and rhetoric trainers help public figures - such as the head of state - to find the right words to specifically influence public opinion.
No wonder, then, that a single comment can be enough to destroy a company's reputation. If online reputation management is not applied early on, years of hard work can be destroyed overnight.
Are you thinking about actively pursuing online reputation management, but are not yet sure whether the measures are really worthwhile for you? In the following, we will show you when you should call on the support of experienced reputation managers:
- for misinformation about you
- in case of bad search results for your company
- to improve your image
Our team at SEOfolgreich understands the pitfalls and traps of the internet and can actively help you with reputation management to protect your reputation. Ultimately, it is impossible to avoid negative reviews and content appearing in search engines and social media. There will always be dicey situations that put your image and branding at risk. Thanks to our know-how and many years of experience, we eradicate rumours and damaging entries and find quick solutions to restore your reputation.
As-is analysis and advice
At the beginning of our cooperation, our reputation management agency takes a look at the current status of your company. We get an initial overview of your online reputation and identify factors that could be responsible for possible reputational damage. Subsequently, SEOfolgreich analyses the public relations, the online PR measures and the online marketing of our clients. If your company acutely lacks web presence and attention, our main task will be to increase your visibility on the web.
Develop an ORM strategy
After reporting, we sit down together and discuss the results, the desired reputation strategy and the possible solutions. It is important to us that the measures are taken in coordination with your company and that all steps taken are carried out with regard to your goals and wishes. It is important to emphasise that only a proactive approach will bring about the desired effects. Waiting and twiddling one's thumbs leads to a worsening of the situation.
Once the planning process is complete, the next step is to implement the reputation strategy. It is essential not only to focus on short-term goals, but also to keep an eye on medium- and long-term measures.
Control and safeguarding
If you thought that all your problems are now solved and your reputation can no longer falter, you are mistaken. Online reputation management is an ongoing process that must never be lost sight of. The internet is a space that spreads news and opinions at breakneck speed. Once you turn your back on the public or fail to constantly monitor blogs, social media platforms or review portals, a never-ending vicious circle can ensue. Accordingly, a one-time clean-up is not enough.
Get your free consultation now.