Local SEO and Google My Business are inextricably linked. If you want to have a lasting influence on Google search queries, the full potential of both areas must be exploited. Google My Business can be subordinated to Local SEO measures, as it is a means to achieve the overall goal of Local SEO: to appear at the top of search queries with regional relevance. Accordingly, Local SEO is about performing optimisations that help local businesses rank better in Google. Improve local visibility In 2007, Google began to gradually introduce local search. The search engine recognised that search queries increasingly had a regional reference: 45 percent of Google users search for local information. Two-thirds of Americans use mobile devices to access local businesses, shops, restaurants and institutions. 71 per cent of respondents in a study said they use the internet to find out the address before visiting a shop. Half of smartphone owners use the local search to look up information about the company. Almost 90 per cent of users need to use local search for businesses on a weekly basis - 58 per cent on a daily basis. These facts and figures show that the majority of internet users search for information specifically in order to actively seek out a regional business. So if you don't invest time and effort in Local SEO, you're letting a lot of potential customers slip through your fingers. Use Google My Business for local SEO Google My Business has primarily proven helpful for small and medium-sized businesses to hunt for customers. The businesses can draw the attention of customers to their own products and services and actively attract walk-in customers. With the help of their own location, SMEs gain a decisive advantage over large corporations and have the opportunity to turn visitors into loyal customers. Even Google points businesses to Google My Business and recommends using the management tool to promote one's own visibility. Furthermore, Google My Business is considered a well-known ranking factor of the search engine and improves the ranking within Google Search.

Optimise Google My Business

For shops, local service providers and restaurants, a well-developed marketing concept is becoming increasingly important. While word of mouth and flyers served well in the past, nowadays more comprehensive measures are needed to attract the target group.

As a regionally active company, you should first and foremost rely on Google My Business to raise your profile and attract walk-in customers. With the help of this tool, you have the opportunity to fight your way to the top position in the search results and to successfully conduct online marketing.

Yet Google My Business is still a highly underrated tool and rarely used. In the competition on the local business market, however, it can make all the difference and lead to improved brand awareness for your business. Our team at seofolgreich takes you by the hand and helps you to generate loyal customers with Google My Business.

What exactly is Google My Business ?

Google My Business is perhaps better known to you as Google Places or Google Plus Local. Behind the different terms lies a free free platform or interface with the help of which regional businesses can present themselves on Google. It is to be understood as a kind of management tool that bundles the various services of the search engine.

With a Google My Business entry, regional companies are registered in Google's digital business directory and can provide targeted information information. For example, details of the business can be published and the own location can be marked in Google Maps.

When an Internet user starts a Google search, your entry appears as an ad in the right-hand side of the SERPs. Thanks to the clever placement and the eye-catching design, the entry immediately catches the eye of the user and increases the probability of customer acquisition.

Info: When developing your website, you should make sure that the content is also accessible and easy to read for mobile devices. The majority of internet users nowadays use their smartphones to search for information, products and services. If you have optimised your company homepage for mobile devices, this increases your chances of acquiring customers.

Online walk-in customers

Be exactly where your customers are when they are looking for your products or services in your area. We create, manage and optimise your online visibility through local business listings: So we help you to be at the top of local searches - on Google, Bing, Facebook and on 40+ other portals. In addition to the standardised entry in business directories, we also support you as a local SEO sparring partner.

Online walk-in customers

How Google My Business works

Whereas in the past one had to rely on leafing through long telephone directories, nowadays the search for a suitable provider is much easier. With just a few clicks, the search engine is set in motion and delivers results within seconds. Through the Google My Business tool, customers find your company directly and can get a first impression of your service.

Advantages of Google My Business

Digitalisation has led to the majority of marketing activities being moved into the virtual space. After all, the internet makes it possible to reach customers regardless of time and place and thus to address a larger group of customers in a targeted manner. However, the great potential of the World Wide Web is now being used by so many companies that individual businesses are drowning in the mass of competitors. The Google My Business entry ensures that your web presence is well visible in the search results. As a result, you can increase your reach and, in particular, draw the attention of walk-in customers to your existence and activities.

Reaching the target group better

If the Google My Business listing is well designed, it adds to your professionalism and promotes the trust that customers have in your brand and services. In addition, the outbreak of the corona virus has contributed to consumers increasingly distancing themselves from global players and large corporations and instead focusing on regional offerings. Google My Business makes it possible for you to present yourself as a local provider and to push yourself into the consciousness of the local target group.

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How SEO can successfully optimise the Google My Business entry

The relevance of Google My Business for Local SEO is well known. For this reason, in 2021 it is no longer enough to have a Google My Business entry - you must optimise your Google My Business to the maximum! All kinds of instructions can be found on the internet on how to fill out the Google My Business profile and enrich it with information. In fact, however, mere information is no longer enough to gain entry into the Local 3 Pack. You need to constantly update your Google My Business profile and promote it with strategic measures. On your own and without prior knowledge, this is an almost impossible task. However, with the active support of SEOfolgreich, it is possible for you to optimise your Google My Business and get the well-deserved reach. In the following section, we show you the steps we take to give your Google My Business profile the boost it needs.