Local SEO Agency Berlin

The term Local SEO is also known as local search engine optimization. This involves all the measures that need to be taken to ensure that a website is better found with local search terms such as "shoe shop in Berlin". The goal is to rank as high as possible in the search engine results.

Among other things, onpage optimizations are carried out, which affect the content of a website. In addition, entries are also made in popular and large online business directories. Here, among others, Google MyBusiness is represented and highly frequented.

In order to successfully implement Local SEO, an analysis is first required. The current status of a website is recorded and a keyword research is carried out. Which terms are frequently searched for and which keywords fit the industry?

Last but not least, the optimization process begins, which soon bears the first fruits and increases the number of visitors.

What are the benefits of local search engine optimisation in Berlin?
When prospective customers enquire about a company, look for a business or certain products, they largely use the internet for this purpose. The times when classic yellow pages in paper form were used are as good as over. Instead, users resort to search engines such as Google and enter the corresponding search terms.

Almost half of all searches on Google have a local intent, for example, many users search for a "craftsman in Berlin". And this is where Local SEO in Berlin and the surrounding area comes into play. According to the search queries, the corresponding results are displayed so that the user receives matching local businesses from the area. He then contacts the business or even visits it directly.

Which sectors and niches in Berlin benefit from Local SEO?
As already mentioned, it has become a matter of course for many users to search for desired information such as addresses, opening hours and so on. While they are still on the move in the city centre or sitting on the bus, they receive all the important and relevant data via their smartphone. How long is the hairdresser around the corner still open? Where can I pick up something tasty to eat now?

A look at the following two user groups shows for whom Local SEO Berlin is interesting:

• Owner of a physical retail store where customers can purchase a product or receive a service. This includes, for example, a butcher shop or a shop that repairs mobile phones.
• All retail stores that also have a website and offer information about products and services. This can be, for example, a fitness studio, which publishes online course schedules and the corresponding prices.

These two mentioned user groups can be in any industry or niche. In each area, there is the opportunity to generate prospects and potential customers with the help of Local SEO.

We at SEOfolgreich have already specialized in Local SEO in Berlin and the surrounding area a few years ago. Accordingly, we have the appropriate expertise in this area, which we implement professionally with our customers.

Together we look at your industry and your business to find appropriate solutions. If you already have a website, we analyze it and show you the corresponding possibilities. If you give us the go-ahead, we start with all Local SEO measures and optimize the entire project. This also includes the entry in all business directories.

NAP Citations represent an important optimization factor.

It stands for:

• Name
  Address
  Phone Number

It is important that these 3 mentions and features of a business are identical on all channels such as social media pages, the company website and in business directories. This is the only way to ensure that a successful optimization is carried out.