Local SEO Düsseldorf - More customers from Düsseldorf thanks to local search

Local SEO stands for Search Engine Optimisation with geographical reference. While classic search engine optimisation targets users from the entire World Wide Web, Local SEO concentrates on users from a specific region.
The optimisation of the website accordingly focuses on the adaptation of the content, page title and page description to the regional target group. As a result, the local market receives active impulses and small and medium-sized enterprises have the chance to attract more customers from the surrounding area.

As the capital of Germany's most populous federal state - North Rhine-Westphalia - Düsseldorf plays a key role in Europe. It is considered the hub of trade and industry, as the major city has a strategically well thought-out transport infrastructure. 

Because in addition to excellent public transport, the Neuss Düsseldorf ports and Düsseldorf International Airport (DUS), the North Rhine-Westphalian city also has a dense motorway network. No wonder, then, that more than 644,000 inhabitants and 45,000 companies have settled in this economic centre.

The flip side of the flourishing economy is the fierce competition between individual service providers. The only way for a company to stand out from the crowd is to draw attention to itself with bangs and trumpets. Local search engine optimisation naturally takes over the role of instruments. However, it is important to Local SEO measures not only to desktop users, but above all to have tablet and smartphone users in mind.

First of all, Local SEO is profitable for all businesses! Nevertheless, there are some service providers who particularly benefit from search engine optimisation. These primarily include businesses with a physical location. Craftsmen, for example, are dependent on regional customers. After all, their services are performed in the client's home and a too long journey would relativise the income. Hairdressers and beauticians have similar problems.

Another professional group that depends on local search engine optimisation are businesses that cannot use conventional advertising. These include lawyers, tax consultants, doctors and notaries. Local SEO is the only way to gain new customers.

Around 90 percent of internet users only access the first page of the SERPs to find relevant information. Accordingly, our Local SEO agency aims to get you among the top 10 search results in Google, Bing, Xing and Co. We influence the Google ranking with the following factors:

Local SEO Audit & Strategy Creation

The first step is a quality assessment of the initial situation. The website is closely examined in order to be able to work out a suitable strategy in the following steps.

At the beginning there is an as-is analysis. We examine the technical aspects of the website and of course also take a look at the content. A keyword analysis helps us to identify the keywords for which the content needs to be optimised. A comparison with the competition and an insight into what is currently happening in the relevant business sector can be groundbreaking.

OnPage concept

One of the major fields of work in search engine optimisation is OnPage measures. This term refers to the structural and content-related optimisation of a website:

• Structure
• Design of the URLs
• Tag embedding
• Keyword integration
• Linking internal pages
• Revision of the source code

Technical measures

In order to influence one's own reach and placement within the Google ranking, the technology of the website must also be improved. This is mainly about performance. The page should load content quickly and reliably and be optimally readable on different devices. Links to empty pages or expired links must be avoided.

High-quality content with local relevance

However, the usability of the website is not only influenced by technical and structural aspects, but above all by the content. Today's visitors want content that delivers added value. The texts and media should be target group-oriented and respond to the wishes and ideas of the users.

This part of optimisation is often underestimated. Content is a powerful tool and is actually one of the top 3 ranking factors of the Google search engine. New texts have to be added constantly to increase the relevance of the page and to make visitors return.

OffPage concept

OffPage SEO goes hand in hand with OnPage optimisation. This includes the processes that ensure a positive reputation on the web. Leading the way are the backlinks. This term refers to links to one's own website that are integrated into other websites. The higher the authority of a website, the stronger the external linking. It is also important that the backlink is relevant to the topic and matches the content of your own homepage profile.

Online reputation management

While it often takes years to build up a good reputation, a positive reputation can be damaged within minutes on the internet. Rating portals and the commenting function of platforms such as Amazon or Ebay are responsible for this. This gives internet users the opportunity to share their experiences with potential customers and thus influence their buying behaviour.

For this reason, an essential part of search engine optimisation is active online reputation management. We scour the internet for reviews of your company. Through a reactive approach and efficient problem-solving strategies, we increase the popularity of your business and promote your brand awareness online.

Local Citations

It also proves advantageous to rely on local citations. This means sharing your company's details on relevant websites. The main information is name, address and telephone number, as this allows visitors to contact your company directly. The presence of these details on various portals ensures trust and increases the likelihood of generating customers.

Google My Business Creation & Optimisation

Another task in Local SEO is the creation of a Google My Business entry. With your consent, we enter company data in GMB and thus link your website and your physical location with the popular search engine. By adding news, events and photo galleries, we keep the entry up to date and thus ensure a better visibility of your internet presence.

Analyses & monthly reporting

It is good to invest in local search engine optimisation. However, the measures introduced must be checked for their success. Our range of services includes regular checks and intensive monitoring. On the basis of monthly reports, we inform you about the results of the past work and openly explain where there is potential for improvement.

Finally, it must be noted that Local SEO is dependent on many factors. Political, societal, social and cultural influences can affect search engine optimisation and be responsible for positive or negative side effects. Through monthly evaluation, changes can be reacted to quickly and specifically and adjustments can be made in the blink of an eye.

It is not possible to predict when the Local SEO measures will take effect. Factors such as your competitors, the uniqueness of your product range and services, the age of your homepage and the optimisations you have already carried out are responsible for the duration.

However, you should always keep in mind that everything good in life takes time. It is the same with search engine optimisation with a local focus. Agencies that advertise quick results for little budget are usually characterised by little seriousness and a lack of professionalism.

If you don't want to take advantage of our complete Local SEO service package, you can also book individual services. Get in touch with the SEOfolgreich team via our website and benefit from an individual initial consultation. We will tell you clearly which methods will deliver the best results.

For small and medium-sized enterprises, Local SEO is almost the only option to survive alongside the global players and large corporations in Düsseldorf. These companies are in business with both feet and have an immense marketing budget at their disposal. KMUS cannot keep up with such competition. The only way to win customers is to rely on local SEO and attract more walk-in customers.

There are no guarantees for local search engine optimisation and certainly not for first place. However, thanks to our expertise and years of experience, we are able to optimise your company website for specific niche keywords. This way, you will do well in the Google ranking when users search for these terms. Over time, the visibility of your website increases accordingly and we can turn higher goals into reality.